Today is the day! After months of telling you about the secrets that will be unveiled at InfluenceHR, the marketing conference’s debut is finally here.

Feelings are important to people — they induce memories, guide decisions, and can impact other associations. Brands and feelings should be developed hand-in-hand.

If we think of brands like people, they grow up over time. For many of us, we see confusion and chaos when brands are in a “teen” state — trying on lots of different identities while trying to find out who they really are.