There’s a lot of pressure out there to come up with the most innovative site that has the best UX, with compelling design. Throw in mobile compatibility, and it’s making site design a tough decision for B2B companies. Should they have an app or design a mobile site? What about a responsive site? Here’s our perspective on making the right choice for your company:

If you’re a geek like me, you don’t watch the movie Big because it’s a Tom Hanks classic — you watch it because it’s a movie all about market research (with a heartwarming story thrown in).

Market research is becoming more necessary as the speed needed to beat the competition continues to accelerate. I had an opportunity to speak with Brandon Hall Group Chairman and CEO Mike Cooke about market research, the mistakes companies make, and where businesses really need to focus their research dollars.