We believe marketing is critical to your business’ success — marketing decisions should be just as strategic as any other business decision your company makes.

I really love the mounted deer head above my desk. I call him Bucky. Apparently he belongs to our founding partner, Bret Starr — and there’s no messing with the deer allowed.

White papers are a huge part of B2B marketing. In some of our own research, we’ve found that white papers are the most relevant type of content for HR decision-makers, followed by webinars (live and recorded), newsletters and analyst articles.