Drive is the fire in your company’s belly. It starts with a spark of creativity and becomes an obsession shared by employees, customers, and prospects. Drive is a powerful thing. Whether you want to disrupt the competitive landscape or take over the entire market, your Drive has to be at the core of your company’s marketing Message, Brand, and Promotions.

We hope you were able to join Michael Rochelle, Chief Strategy Officer for Brandon Hall Group, and Lance Haun, Editor for The Starr Conspiracy, for their inside takes on dissecting the top 7 trends impacting HCM.