We wanted to make sure you had a hit list of easy ways to make your event marketing a sensation the next time you’ve got a trade show coming up. Throw out the old habits and focus your event marketing on these ideas:

Let’s face it: The human capital management market has changed a lot in the last few years. With mergers and acquisitions, new entrants and exits, the landscape is changing more quickly than ever. HR buyers have needs and budgets, but what do they want — and what are they seeing in the market?