Marketing velocity is the speed or rateat which marketing efforts yield business results. Marketing velocity can be accelerated with the thoughtful implementation of enabling technologies such as marketing automation, CRM, social media platforms, and analytics solutions. However, companies often expect these technologies to be the solution rather than enable the solution. In fact, sales and marketing technology slows marketing velocity or speeds up bad outcomes more often than it serves as an accelerant.

Marketing velocity is the speed or rate at which marketing efforts yield business results. Marketing velocity can be accelerated with the thoughtful implementation of enabling technologies such as marketing automation, CRM, social media platforms, and analytics solutions. However, companies often expect these technologies to be the solution rather than enable the solution. In fact, sales and marketing technology slows marketing velocity or speeds up bad outcomes more often than it serves as an accelerant.

Digital marketing is causing a stir because people start focusing too much on the medium and channel and stop thinking about the message. There are videos for the sake of videos, ads just to have ads. We see it all the time — people add March Madness or Super Bowl references to justify banner ad spends on ESPN.com when their company clearly has no relation to sports. It’s fad marketing.