Employee engagement has a proven, positive impact on the bottom line. Yet only 30 percent of the workforce is actively engaged. There’s obviously a disconnect — most organizations don’t know how to create a meaningful culture of engagement, but they know they need to do it.
Earned media is the most difficult of the three genres of promotional coverage for most organizations. To understand the difference between the three types — owned, earned, and paid media — take a quick look at the definitions below.