Here at The Starr Conspiracy, we have seen great results from including elements of “social proof” in B2B marketing — tactics like testimonials on landing pages, being able to see which of your Facebook friends have registered for an event you’re checking out, and more. Customer testimonials are one of the key elements to this year’s marketing Promise Land — customer advocacy. But many B2B marketers are still getting the formula for testimonials wrong.

You might not be ready for your own customer advocacy program, but take note of these three things that drive your customers away before they become costly mistakes.

Here at The Starr Conspiracy, we are just coming down from a Valentine’s Day sugar rush. Love is still in the air and we wanted to take a moment to talk about three ways you can show your customers love this year.