What’s Going On in There? Where The Starr Conspiracy Spent Its Time in 2012

2012 was a watershed year for The Starr Conspiracy — we bought a building, hired a record number of new agents, and had our best financial year ever, just to name a few of the high points. We also did a messload of work. As you probably know, we tend to keep a pretty tight lid on what really goes on at TSC HQ, but today we’re giving you a peek behind the curtain to see where we spent our time last year. So for those of you who’ve been wondering what the hell we do over here (it’s not all Roman candle Christmas parties and kickball games), wonder no more.

Goodbye, Magnolia — Hello, South Main

Last week, The Starr Conspiracy broke ground at its new HQ on South Main Street on Fort Worth’s Near Southside. Work on transforming the former nightclub into our new home base should be complete in time for us to move in by early May.

Bust Your Cycle and Become a Marketing Rock Star

I was introduced to the concept of busting one’s cycle about five years ago when I discovered “the show with zefrank.” Busting your cycle entails breaking a long-held routine to experience a sense of elation and/or shift in perspective. I’ve recently had to do some cycle busting of my own and found that stepping up and breaking routine can actually get results.