Yesterday, we talked about making your content bulletproof. But once you have your writing in shape, it’s important to make sure you don’t screw it up when it goes into layout. When you’re going from a text document to an InDesign or Illustrator file, you have a whole new list of things to look for — and a whole slew of things that can go wrong.

Words are hard, yo. Do you know how many mistakes you can make in even the smallest snippet of content, like an email, blog post, or even a small blurb on your website? Just because something looks good to your eyes, that doesn’t mean it’s actually good, let alone bulletproof. At The Starr Conspiracy, we have a Quality Assurance team to give everything a critical eye before it goes out the door. Yeah, we have actual copy editors who have the fun job of wading through content all day, reading and editing it until it’s flawless.

This last weekend was ArtsGoggle, the art and music festival that erupts twice a year on the Near Southside. ArtsGoggle has been going for about 10 years, and it has really grown, especially during the last few years. The event used to take place solely on Magnolia Ave., The Starr Conspiracy’s current home. But over the last four years, the festival has spiderwebbed to other parts of the neighborhood, including Park Place Ave., Jennings Ave., Eighth Ave., and TSC’s future home, South Main Village.