A public relations colleague at a local Fortune 500 company recently posted on social media about how happy she was not having to worry about generating revenue — as if PR shouldn’t feel the pressure of showing ROI in the same way marketing and advertising efforts are bound to bottom-line analytics. While marketing and advertising professionals are obsessed with lead generation that results in sales, far too many PR professionals and agencies have lured themselves into a false sense of security and created a disconnect that isn’t doing themselves or their brands any favors.

Clicking the “Send Now” button for a recent Starr Conspiracy email newsletter at 9:30 at night, by accident, generated some interesting results. The human error turned out to be a reminder that steadfastly adhering to best practices (like time-of-day “rules” for sending out emails) may be a slippery slope to mediocrity. 

When we attended the recent American Advertising Awards, we were on pins and needles. We waited in anticipation for The Starr Conspiracy’s name to be mentioned. Not solely to hear our name mentioned as an ADDY winner, but also for our pro bono work on the American Advertising Federation - Fort Worth chapter’s revamped website. (We’re thrilled that we took home five awards for our work over the past year.) 

In the weeks leading up to AAF - Fort Worth’s biggest awards ceremony, we were completely revising the nonprofit organization’s portal to the world. As the largest marketing and advertising agency in Fort Worth, we are proud to give back to our community through pro bono work.