Finish your week out strong with five hand-picked posts from The HR Blogger Network:

White papers are a huge part of B2B marketing. In some of our own research, we’ve found that white papers are the most relevant type of content for HR decision-makers, followed by webinars (live and recorded), newsletters and analyst articles.

On Jan. 17, American Airlines created a sonic blast when it launched its first major rebrand since 1968.