Marketing can make or break your company today. Sure, sales help you generate revenue. But you know how to price your offering because of market research. Supply chain management helps you meet production deadlines, but bad sourcing practices can cost your brand big — all it takes is just a rumor of inhumane labor practices.
I was introduced to the concept of busting one’s cycle about five years ago when I discovered “the show with zefrank.” Busting your cycle entails breaking a long-held routine to experience a sense of elation and/or shift in perspective. I’ve recently had to do some cycle busting of my own and found that stepping up and breaking routine can actually get results.