Ad Age recently predicted that 2013 will be the year for CMOs to throw down and claim rightful ownership of marketing turf. If CMOs wimp out, then other people (CEO, CIO, etc.) could start making marketing decisions for them.

Every once in a while, I talk to someone who tries to remind me that work is just work. “It’s just a job,” they say. I always nod along halfheartedly, but I don’t agree.