I work for The Starr Conspiracy, which is a global marketing agency based in Fort Worth, Texas. We help HR technology and services companies market their products to HR people.

There I was, drying my hands in the men’s room of the legendary La Fonda Hotel in Santa Fe, N.M., when it hit me: The Buddha and Dyson, the “cyclone technology” vacuum cleaner company, are two peas in a cosmic pod.