Save the Unicorn: A Guide to Carnage-free Button Design

Being the proud owner of multiple button machines, I’ve fabricated more than my fair share of round promotional items. In my eight years of button-making, I’ve seen a lot of great designs and a metric ton of absolutely terrible ones. When used as a promotional tool, your button is basically like your business card — it represents you and your brand. So why not put forth the extra effort to make your buttons look amazing? Here are a few pointers to help you avoid the most common pitfalls I’ve seen in my years as a buttonatrix. And these rules don’t just apply to buttons; whether you’re putting together a design for a shirt, a coffee mug or a business card, you need to pay attention to what you’re doing.

A Hermeneutic of Fear

A couple of weeks ago, I was having. a. day.

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