Wanna Be a Rockefeller? Go Big or Go Home.

Most HR departments are operating under huge budgetary constraints right now. This means that vendors and marketing companies are stuck trying to offer amazing products/services at the right price without undermining their future value in the marketplace.

Three Rules for Creating a Winnable Game in Marketing

August in Texas means something more than just hotter’n hell weather: It means football. I’m glad the NFL is back, but I’m even more excited about long Saturdays filled with college football games. The chance to spend time with friends, drinking beer and snarfing barbeque at tailgate parties before the game, is my idea of a great afternoon.

Brutal Simplicity and the Secret Formula to Leadership

When it comes to leadership, I’m no fan of Seth Godin. Although he’s a marketing genius, he recently phoned in this awful blog post.