Over the past decade, I’ve had the benefit of managing (or at the very least, occupying a front-row seat to) more than 100 marketing automation implementations for B2B software companies. Those implementations have included HubSpot, Eloqua, Pardot, Marketo, and everything in between, going all the way back to Vtrenz (before it was acquired by Silverpop). At this point, it’s safe to say I’ve seen and learned my fair share along the way. I’ve seen what makes implementations successful, and I’ve seen what causes them to fail. 

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We’re excited to announce the launch of the next InfluenceHR (IHR) human resource technology marketing symposium this October 18 in Las Vegas. InfluenceHR will get you primed for the year and for the HR Technology Conference® and Exposition, which starts later the same day. We’re even hosting in the same conference space at the Mandalay Bay!

Clicking the “Send Now” button for a recent Starr Conspiracy email newsletter at 9:30 at night, by accident, generated some interesting results. The human error turned out to be a reminder that steadfastly adhering to best practices (like time-of-day “rules” for sending out emails) may be a slippery slope to mediocrity.