Brent Adamson, managing director of executive advisory services at CEB and co-author of The Challenger Sale, has spent more than 30 years working with tens of thousands of B2B sales and marketing professionals all over the world to redefine what good looks like when it comes to commercial excellence. So when he says we have to engage customers differently in marketing and sales, we better listen.

Over the course of one day, speakers at InfluenceHR will share marketing secrets with CEOs, CMOs, and customer-facing executives who market and sell to the HR buyer.

We embrace social media at InfluenceHR. We encourage you to share your experience at the event with the world. We also understand that some executives speaking or contributing at the conference may be less comfortable with sharing.

Lori Wizdo, principal analyst at Forrester Research, has spent more than 30 years in B2B marketing. So when she says we have a big data evolution coming to marketing, you should probably listen. 

Wizdo is one of our keynotes for InfluenceHR and her message is simple: campaign-based marketing has lost its power to find and attract the right buyers for your B2B technology. The reasons are simple: