InfluenceHR is back Oct. 6 — the day before the annual HR Technology Conference and Exposition — in Las Vegas. This your final week to register before the Early Bird discount expires and we don't want you to miss out on this one-day, exclusive marketing symposium where leading vendors, analysts, and innovative start-ups pull back the curtain on their HCM strategies.

Here's a few highlights of what you'll learn:

• What the HR buyer considers when evaluating tech vendors
• How to adapt your enterprise sales to be more successful while buyers are becoming more empowered
• What sets tech vendors apart to the HR buyer
• How to run a successful analyst and influencer relations program 
• How you can get from marketing to revenue faster
• The Challenger Sales model
• How SMB is driving innovation in HR tech 
• How a rebrand can change your company's culture and swagger

Big things are happening at The Starr Conspiracy. We are abuzz about InfluenceHR, The Starr Conspiracy Tech Unit, and the first InfluenceHR Marketing Awards (sign up to be alerted when entries are open). Here's what The Starr Conspiracy is reading this week — along with some posts you may have missed on the blog:

Being good isn't good enough anymore.

Software companies have to be fast, too. The Starr Conspiracy Tech Unit increases business velocity for enterprise software companies with technology solutions for marketing, sales, and product development.