Between the World Cup and SHRM, you've probably had a busy week. We'll keep it simple and help you finish off the week with some compelling reading material. 

Micro-content is exactly what you think it is. It's not a complicated buzzword or anything that needs dissection. It's digestible, short-form content. Social media platforms may automatically come to mind, but micro-content isn't new. 

Yesterday, SmashFly announced that it secured $9M in funding, led by OpenView Venture Partners. The recruitment marketing platform plans to use the funding to build out product capabilities, as well as sales and marketing resources as they look to expand. George Roberts, the partner from OpenView who will be joining the board, said in the release, “Companies are looking for progressive solutions that move beyond transactional processes by leveraging proactive, data-driven talent recruitment strategies.”