We know the end of the first quarter of 2014 is still three weeks away but given how much has happened in the last two months, you can't blame us for thinking we've got more than enough new deals to chew on. Last week, The Starr Conspiracy Intelligence Unit dropped two industry bulletins on Workday and SAP's latest.
5 B2B Content Marketing Myths You Should Challenge
Content marketing has blossomed much like the common plot of 90s high school cult comedies — the glasses are off, her hair is styled a little differently, and suddenly her big reveal is the talk of the town. We put a new shade of lipstick on content marketing every couple of months and then talk about how great she looks now … but there are still some persistent myths that need to be challenged before B2B marketing can really say they have conquered the content marketing mountain. Read the full post.
You’re a smart marketer. You’re out there searching the web for ways to do your job better all the time, you’re reading blogs. You’re changing the world, one piece of content at a time. Good for you.
