Being a B2B CMO can often feel a lot like this:

We all need a creative outlet from time to time. For those of us who work at an agency crunching numbers most of the day, the chance to take on a project that requires innovative thinking and strategy is most welcome.

Despite the maturity of podcast advertising, most firms remain on the fence about the reach and legitimacy of it as an advertising channel. Podcasting continues to grow in audience and programming. In fact, 21 percent of people 12 or older have listened to a podcast in the past month.