Analysts are important to closing deals. Some big buyers want their validations before pulling the trigger. Some buyers use analysts during the research or active evaluation phase of the buyer’s journey. And some buyers look to analysts to find a short list of vendors that will solve their business problems. 

All of those things will remain true in a post-COVID-19 economy.

Agents at The Starr Conspiracy provide strategic insights, conduct primary research, and write a lot of sales and marketing content for HR technology and enterprise software companies — work that drives leads, increases brand awareness, and increases market share. So why do we send some of our clients to work with analysts, who do similar work?