Why a Journalism Background is a Huge Plus in B2B Content Marketing

When I moved to Texas almost six years ago, one of the first things my mom and I did together was tour the UNT campus. I really took to UNT’s j-school — The Mayborn School of Journalism. On a 100+ degree summer day, we melted into the seats on the first indoor tour, where I was promptly told by a teaching assistant that journalism was a “terrible choice” for a major. Newspapers weren’t going to be around, there would be no jobs, I would probably end up homeless — she was certain (that last part is hyperbole).

Journalism has certainly changed. But it’s far from dead — it’s morphed, instead, into several fields, really. And a reporter these days can be doing anything from reporting on news a la the original vintage to writing a BuzzFeed article titled, “50 things only cat-hoarders understand.” It’s a strange world.