Marketing can make or break your company today. Sure, sales help you generate revenue. But you know how to price your offering because of market research. Supply chain management helps you meet production deadlines, but bad sourcing practices can cost your brand big — all it takes is just a rumor of inhumane labor practices.

At the Dallas Digital Summit, Ryan P. Phelan from BlueHornet said, “If you have to pinch, you’re doing it wrong.”