In the enterprise technology industry, the most noteworthy IPO of the year so far is one that didn’t happen — Globoforce. As a category leader in rewards and recognition, its IPO was anticipated to be a landmark moment — the first major publicly traded company in the category. However, when the company abruptly postponed its IPO on March 20 citing unfavorable market conditions, many people in enterprise technology circles were confused. We believe it’s important to explain what’s going on at all levels, and we hope that this analysis will bring some clarity and sanity to the discourse. Want to learn more? Download the full Industry Bulletin from The Starr Conspiracy Intelligence Unit.

You might have briefings on the brain after this week’s two announcements that George LaRocque has joined The Starr Conspiracy Intelligence Unit as director of go-to-market services and that The Starr Conspiracy will be accepting requests for briefings in a more official capacity. If you’re wondering how you can have successful briefings as an HCM vendor, check out the five tips below to get you started:

With George LaRocque joining The Starr Conspiracy, we figured now is a good time to write about vendor briefings since we'll be doing a lot more of them in the coming months. What's a briefing, why do HR vendors do them, why do we care, and what does it all mean?