When it comes to HR technology, it’s always puzzled me why talent acquisition and corporate learning were always viewed as something apart from “talent management.” That separation has largely fallen away over the past few years — especially as much of the hottest innovation in the industry has emerged from these two categories. However, when it comes to learning technology, the silo mentality is alive and well.

In the research report on learning technology buyers that we did last year in conjunction with Brandon Hall Group and the Human Capital Institute, one of the key insights was corporate learning moving to the center of the talent technology stack. At the enterprise level, learning is moving across and down into the organization. At the midmarket and SMB levels, interest in and adoption of learning technology is exploding.

White papers are dead. Long live the Lightpaper!

Here at The Starr Conspiracy, we're changing B2B marketing forever. One of the ways we do that best is by challenging the status quo and making changes where traditional marketing activities aren't cutting it for enterprise software and services companies.