Back in April of this year, The Starr Conspiracy and Ocho welcomed four new members to the Media Team. As one of these new members, I am pleased to make the blogging debut for our group and initiate a series of posts discussing what each of us will contribute to TSC. As a team, we bridge the gap between advertising and technology and we plan to keep our perspective well aligned with Ocho. If you are not familiar with our eight-armed mascot, Ocho is a loved and valuable inveterate invertebrate advocating our value of veracity. (Sorry, got on a roll inspired by a scene in V for Vendetta.)