Self-made social media fantasmo Gary Vaynerchuk made some waves with a quote — ”What is the ROI of your mother?” He was implying that things can provide great value without a link to actual profit.

The second I see an infographic that is impossibly long and crowded with tiny numbers and illegible fonts, my eyes glaze over and I kill my browser window. If you want people to read and share your infographic, your readers can’t feel like they’re sifting through a proverbial junk drawer to find information. Here are three infographics that are chock-full of info yet easy on the eyes. Click the thumbnail images to see each infographic in its full-size glory.

Infographics are a useful tool to communicate and streamline otherwise complicated data. They can give you visuals to understand percentages, ratios and numbers in a way few other methods of communication can. They’re a good idea, and you want to make one. But where do you begin?