Numbers don't mean shit. This is especially true in the world of social media marketing where 100,000 followers on Twitter means that someone has a credit card and knows how to throw a boring party.

I like to talk a big game and pretend that Human Capital Management vendors have slick and sophisticated digital media strategies that are tied into amazing social networking sites.

In 2008, Barack Obama made history when he announced his running mate (Joe Biden) via text message. Remember when text messaging seemed so new?