Back in August, Facebook announced to the world that it would be updating its algorithm yet again. This is nothing new for Facebook, as it has already changed its algorithm seven other times this year alone. But rewind back to June of this year, when perhaps the biggest blow to marketers’ social media strategy was dealt.

Well, May the 4th came and went faster than making the Kessel Run in 12 parsecs, but some brands still found the time to observe the greatness that is Star Wars. We scruffy nerf herders at The Starr Conspiracy celebrated with a Starr Wars game night (get it?).

But never tell us the odds. Read on, you will. The Force was strong with these five brands for #MayThe4thBeWithYou.