These are dark days in Silicon Valley. A chill wind blows through the incubators of Palo Alto and in the canyons of SOMA in San Francisco. Just last Thursday, The Wall Street Journal told us that the sky is falling with startup investors hitting the brakes. This on the heels of the previous week’s CBInsights report, which said basically the same thing. And neither of those were the most terrifying story that I read recently. This was: The next hot job in Silicon Valley is for poets. Just think — someone will be really proud they earned their MFA from Middlebury when Howdy the Slackbot goes all T-800 on some office somewhere. Winter is coming.

Agents at The Starr Conspiracy provide strategic insights, conduct primary research, and write a lot of sales and marketing content for HR technology and enterprise software companies — work that drives leads, increases brand awareness, and increases market share. So why do we send some of our clients to work with analysts, who do similar work? 

We’re a quarter into the new year, and wellness is already off to the races. We at The Starr Conspiracy are keeping a close eye on the industry as it continues to twist and turn through 2016. Here are three interesting wellness trends to watch this year.