If you didn't already know, our Fort Worth office is located at 122 S. Main St., just a block or so south of downtown. The Near Southside has had a lot of changing street and sidewalk construction that has resulted in constant changing traffic detours, clouds of dust, and for The Starr Conspiracy, a never-ending source of entertainment outside our lobby window.

It’s that time of year — when folks start looking back at what they’ve accomplished and start looking forward to what’s possible in 2016. 

At The Starr Conspiracy, we don’t wait until the end of the year to evaluate progress or make course corrections. We implemented a system for gathering client feedback every month — called the Net Promoter Score, or NPS — to monitor successes and challenges in real time.

Marketing velocity is the speed or rateat which marketing efforts yield business results. Marketing velocity can be accelerated with the thoughtful implementation of enabling technologies such as marketing automation, CRM, social media platforms, and analytics solutions. However, companies often expect these technologies to be the solution rather than enable the solution. In fact, sales and marketing technology slows marketing velocity or speeds up bad outcomes more often than it serves as an accelerant.