Competing With The Big Players In Your Space

As promised, here’s a list of perspectives and activities you probably engage in and should stop if you ever want to truly compete with the big players in your space:

Hyundai — A Lesson in Appropriate Big Ad Spend

It’s a well-worn path to comment on the most innovative, captivating, funniest Super Bowl advertisements each year, so I apologize in advance for not only being late with my perspective but potentially redundant as well. I thought this year’s Super Bowl had some innovative ads and, as usual, some real bone-headed ones too. (I can’t resist. Audi did a commercial with vampires promoting their headlights??? Seriously!?!? You want me to plunk down $42,000 because it’s got nice headlights? And you want to use the Twilight characters to motivate me? Morons.)

Agent Under Surveillance

Gather intel on our agents on Fridays. Classified information was gathered on the background of Agent 122, Codename: Lizzie.