"Details, details, details." When most people say this, they're complaining. Not me. I live for details. And I'm one of those lucky people whose occupation is also their passion. In my work at The Starr Conspiracy, I get paid to play "Where's Waldo" all day long, to be Quality Control, to spot tiny problems buried in marketing materials long before they can become not-so-tiny problems. Dropped words, duplicated words, misused words. Newspapers (remember those?) call people like me copy editors.

(Preface: If you read a version of this post recently via my Twitter feed or Facebook link, forgive the redundancy and simply skip to the bottom paragraph. It’s been added for y’all.)

Let’s be clear: Your brand wasn’t built on your belief to always tell clients the truth even if it means dropping the occasional F-bomb to get your point across­. You know whose was? Ours.