LinkedIn announced late last week that it would acquire job site Bright for $120 million in its largest acquisition yet. Launched in 2010, Bright uses data science to match job seekers and employers using a matching feature called the "Bright Score" that uses thousands of data points from job listings and resumes.

7 B2B Brands Getting Native Advertising Right

While there is a wealth of examples in the B2C marketing community on native advertising (good and bad), we wanted to take a moment to show you some examples of native advertising done right in B2B. Read the full post.

This week, we’re talking about native advertising. There are so many stats and reports on native advertising, you could be buried in reports and data for weeks. I know this because I just read everything I could find that looked reputable on native advertising to get a good picture of the landscape — mostly so you don’t have to.