Two years ago, Fred Reichheld released The Ultimate Question 2.0 — a business book about the concept of the Net Promoter Score and how it can change your business. Here at The Starr Conspiracy, we take Net Promoter Score as a way to measure client and employee satisfaction very seriously. The concept for the NPS was originally suggested by Reichheld in 2003, when he called it, “the one number you need to grow.”

Here at The Starr Conspiracy, we have great employee perks. Things like unlimited PTO, 100% employer-covered healthcare, and so many more. That's why we've been proud to be called one of the Best Places to Work in more than a dozen different publications by several organizations.

3 B2B Marketing Mistakes You Might Have Already Made in 2014

We’re just a few days into a brand new, fresh year. You have a blank marketing slate for 2014. You may have already made a few mistakes on your personal New Year’s resolutions already (don’t feel bad, pie is delicious), but you don’t have to make these marketing mistakes in 2014. Read the full post.