This Week in the World: Great Copywriters, Brand Journalism, and Social Media Measurement

Learn to be uncomfortable — getting the most from a great marketing agency

There’s a secret to working with a great marketing agency: You need to be prepared to be a little uncomfortable. This week, we released an ebook on how to get the most from a great marketing agency. Check out the blog post here or go straight to SlideShare to see it for yourself.

Learn to Be Uncomfortable: Getting the Most From a Great Marketing Agency

There’s a secret to working with a great marketing agency: You need to be prepared to be a little uncomfortable.

Brand Journalism Isn't Just Content Marketing

This week, we've been talking about brand journalism, and yesterday, we gave you 11 tips for building your own brand newsroom. Brand journalism is quite the buzz phrase these days. But what's the difference between content marketing and brand journalism? Is brand journalism worth your time? Is it truly different?