Getting marketing and sales on the same page is critical to the success of your company, but it’s often easier said than done. Even though most business leaders are aware of the benefits of sales alignment, many companies have trouble making it happen.

Salespeople can be the most important employees in a company. They talk to customers every day, know exactly what tricks the competition is using, and are the voice of the firm’s brand. A company’s success is tied to the success of its sales teams.

Today we bring you a guest post from Bryan Chaney, an experienced global leader in recruitment and employment branding. We asked him to tell us how companies can align the recruiting experience with the company’s brand.