Technology is changing the way we deck out our street teams.

There’s a lot of pressure out there to come up with the most innovative site that has the best UX, with compelling design. Throw in mobile compatibility, and it’s making site design a tough decision for B2B companies. Should they have an app or design a mobile site? What about a responsive site? Here’s our perspective on making the right choice for your company:

Digital marketing is causing a stir because people start focusing too much on the medium and channel and stop thinking about the message. There are videos for the sake of videos, ads just to have ads. We see it all the time — people add March Madness or Super Bowl references to justify banner ad spends on ESPN.com when their company clearly has no relation to sports. It’s fad marketing.