Market research is becoming more necessary as the speed needed to beat the competition continues to accelerate. I had an opportunity to speak with Brandon Hall Group Chairman and CEO Mike Cooke about market research, the mistakes companies make, and where businesses really need to focus their research dollars.

We think it’s pretty important that companies use market research when making decisions. If you don’t have some kind of contextual information, you’re just shooting in the dark. That can lead to lots of problems.

Last week, we held The Market Share Manifesto Webinar and Bret Starr answered some of your questions about building market share. If you missed the webinar, you can watch the recording here. Bret took some time to answer any questions we missed due to time constraints. If you have more questions, email us and we'll get back to you ASAP (marketing@thestarrconspiracy.com).