We're revealing all of our secrets on grabbing early market share in emerging market segments this afternoon in a free, one-hour webinar. Learn more from our very own Lou Chapman:

One of the things that never makes sense to me is hearing how companies are either sales organizations or marketing ones. They’re brothers from the same mother, as far as I’m concerned. And pitting these twins against each other is really more damaging than you realize.

One of the moments when a sales cycle can be tough for everyone is when you start getting to conversations about numbers. It can be any set of numbers — results data, sales numbers, project timelines, reference numbers or prices — especially prices. If one person in the conversation is unable to convey what the numbers mean, it can turn into a downward spiral of awkwardness.