All I Ever Need to Know About Marketing I Learned From Patrick Swayze

Let’s begin with a sincere, heartfelt “thank you” to Kathryn Bigelow for some excellent films, but one especially. Before there was Zero Dark Thirty, before there was The Hurt Locker, there was Point Break. A movie about bank-robbing surfers? An FBI agent going undercover as a beach bum? Keanu Reeves? Gary Busey? Patrick Swayze? Yes, please.

Shaking Up White Paper Styles

White papers are a huge part of B2B marketing. In some of our own research, we’ve found that white papers are the most relevant type of content for HR decision-makers, followed by webinars (live and recorded), newsletters and analyst articles.

Want to Do a Rebrand Right? Take a Look at American Airlines

On Jan. 17, American Airlines created a sonic blast when it launched its first major rebrand since 1968.