Giant computer monitors, big-screen TVs and the high-resolution iPhone and iPad. These days, it’s HD everywhere you go. Technology, whether you like it or not, enables a more vibrant world and has made outstanding visuals the new norm. There’s no escaping it — the barrage on our eyeballs and minds is here to stay.

Some people think this upcoming election will be decided on issues like Medicare, the budget and legitimate rape. I think this election will be decided on optics.

Election season makes me want to shake all the big dreamer campaign people and yell, “You give marketing a bad name!” Everyone gets bombarded with ads on TV that are just SO bad. Viewers are subjected to horrific photos, “he said, she said” remarks, and some kind of Jaws-like doom music in the background.