Every now and then, something happens that changes the way we think about everything. Like, oh, I don’t, what’s a good example — how about a global pandemic? 

Major events like COVID-19 cause us to take things apart, examine the pieces, and put them back together again in a different way. But the way things get put back together depends on the organizing principle that emerges after the event. 

On March 5, Sequoia Capital sent a memo providing guidance to founders and CEOs about how to manage through the coronavirus pandemic.

Before I started the agency (way back near the turn of the century), one of my early marketing positions was with a time-and-attendance and employee scheduling company. I had moved from Austin to Boston to take the job. My wife and I had never lived outside of Texas, and being newly married with no children we decided to take a chance on New England. It was one of the best decisions we ever made. Jennifer worked downtown and I commuted from Boston’s South End out to Framingham every day to punch the clock (pun intended).