Brent Adamson, managing director of executive advisory services at CEB and co-author of The Challenger Sale, has spent more than 30 years working with tens of thousands of B2B sales and marketing professionals all over the world to redefine what good looks like when it comes to commercial excellence. So when he says we have to engage customers differently in marketing and sales, we better listen.

InfluenceHR Las Vegas, the marketing symposium happening Oct. 6, is pleased to announce a unique media partnership providing HR tech and service marketers deep insight into the HR B2B buyer. Human Resource Executive has been named the exclusive media sponsor of InfluenceHR, joining the roster of industry marketing leaders sponsoring the symposium. 

If you haven’t registered for InfluenceHR yet, you need to get yourself in gear: The Early Bird discount ends July 31. We don’t want you to miss out — this one-day event is going to be bigger and better than ever.

It’s one day, Oct. 6, in Las Vegas. One day that will help transform your business.