Workplace wellness is here to stay. But at the same time, it's an evolving and immature industry. As wellness puts on its big-boy pants, it will merge into employee engagement, with the roles of consumerism, validation, and total quality of life taking center stage. 

This week, we have been talking about email marketing. We started it out by telling you your open rates don't matter as much as you might think. Email marketing is a big deal. It's been a big deal in B2B for a long time. But there's a confidence gap between B2B marketers that know they need to be using email marketing and those who are confident that their efforts pay off. 

Email has gotten a bad rap. As B2B marketers, our relationship with email is a rocky one. One year, email is declared dead, the next year it's alive and well. It can be tough to decipher the trends and facts with all these wild predictions floating around.