I get it. B2B marketers spend goo-gobs on making sure each email they send has a certain level of design best practices, attention-grabbing copy, user-friendly CTAs, and a subject line that will, hopefully, knock the socks off of each member of that painstakingly cultivated or costly rented list. It's hard out there for you. The struggle is real. 

Between the World Cup and SHRM, you've probably had a busy week. We'll keep it simple and help you finish off the week with some compelling reading material. 

Micro-content is exactly what you think it is. It's not a complicated buzzword or anything that needs dissection. It's digestible, short-form content. Social media platforms may automatically come to mind, but micro-content isn't new.