The Starr Conspiracy is up to no good. We'll be moving into our new building within the next month and we've got some exciting updates coming soon to share about our new HQ. For now, catch up on the latest in B2B social media and branding.

Visiting the Nike campus in Beaverton, Ore., is a surreal experience. You leave the normal, sleepy world of suburban Portland and enter a world clearly focused on winning. Across the campus — from the iconic Michael Jordan statue to buildings named after the all-time bests in sports — the brand identity couldn't be more clear.

One of our favorite brands to talk about here at The Starr Conspiracy is Geico. They have a clear brand archetype, but they also have many different messages that support their brand as well. Everyone knows that insurance is a boring, commoditized product that everyone has to buy. So Geico sets out to make us laugh.